The Royce identity design

July 1st, 2017

Right here practically in our very own backyard, check out a new urban apartment community in Irvine, CA. The Royce by SRG will be part of the established and very popular retail / dining / business center at Park Place. Everything will be nice and close including work, shopping and dining. The amenities are pretty stellar and include a golf simulator and poolside full service gym. p11 designed the vision book, logo, website, messaging, and more.