ALBUM Senior Living Portfolio

ALBUM brought to life

May 4th, 2021

P11 was awarded the opportunity to produce a new, national, senior brand for global leader Greystar as it expands its already successful 55+ living portfolio. The market research conducted by the client was the strategic catalyst to perfectly align our naming, positioning, vision, and creative work, with the middle-market senior lifestyle and values. ALBUM was created with a passion for Americana style, authentic expression, and feel good living. The seamless marketing package created by P11 was essential for ALBUM’s successful launch into the ever growing, national senior housing marketplace. Contact now to find out how p11 can make your 55+ community stand out in today’s highly competitive environment. View our senior living portfolio now.