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P11 OUT & ABOUT: Clearwater Living Newport Beach Coming Soon!
June 7th, 2023
Exciting news! Jasvina checked out the construction progress yesterday at Clearwater Living Newport Beach. P11 and Clearwater Living have been longtime partners. We created the brand ideation and marketing launch. Even though P11 has communities we work on all over the nation (and the world), it’s great to have...
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CAN YOU DIG IT? Digital Banner Marketing Insight 2023
June 2nd, 2023
Banner ads are a vital part of online engagement. Here’s a quick overview of facts, figures, and projections. P11 is here to help you stay up to date on all forms of marketing and create highly successful digital ad campaigns and engagement to make your company/community the market leader. Let’s amplify your digital...
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Congratulations to the Class of 2023! P11 FM Rad Grad Playlist
May 31st, 2023
Whether you’ve just graduated high school or college, completed a certificate program, learned new software, or are a lifelong learner, we’re proud of you. Check out the P11 FM Rad Grad Spotify Playlist. It’s the perfect blend to celebrate your achievements! LISTEN TO THE PLAYLIST NOW
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THE SOUND OF CAREFREE LIVING: Album brand ideation & implementation
May 18th, 2023
Enjoy this special, behind-the-scenes peek into the P11 thought process regarding brand ideation. We collaborated with Greystar — one of the top developers in the United States (Natl. MultiFamily Housing Council rating 2023). P11 created the vision book, positioning, naming study, branding, collateral, signage, and...
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SURF’S UP: AIM Conference 2023 in HB
May 8th, 2023
Here’s P11’s Vice President Jasvina Gill having fun meeting a new friend at the AIM Conference 2023 in Huntington Beach on Monday, May 8, at the Huntington Regency HB Resort & Spa. P11 is passionate about staying ahead of the curve in all things real estate marketing. This conference is focused on apartment...
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ALWAYS AHEAD OF PACE: P11 at the 2023 OC Marathon
May 7th, 2023
We sure get around. That includes the Orange County Marathon on May 7, 2023. P11’s President/Creative Director, Lance Huante, and his older son did us proud as they ran in the race. Lance is an avid runner and has participated in events like this, PCRF Reaching For The Cure, and various Turkey Trots in So […]
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WELCOME HOME: ICHA New Branding
May 2nd, 2023
P11 is happy to share our rebranding for Irvine Campus Housing Authority. This new identity is a strategic part of ICHA’s recruitment marketing efforts. ICHA is a non-profit organization that manages the for-sale and for-rent housing for the faculty and staff of the University of California, Irvine. This new, clean,...
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THE MORE YOU KNOWWW: WEBSITE USAGE FACTS 2023
April 27th, 2023
Trust P11 to bring you the current and insightful marketing and real estate statistics like the most up-to-date website and usage facts. P11 designs and programs websites that always consider and respect the user experience, best practices, and technological advances. Everything we do under the hood and outward bound is...
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Base branding for Warmington Apartment Communities
April 26th, 2023
Longtime partner Warmington Apartment Communities asked P11 to brand their upcoming luxury apartment community in Las Vegas — Base. “The brand we created really taps into the sustainability of the community and strikes a nice balance between natural, earthy colors in the context of modern living,” says Lance...
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P11 INSIGHT: ALT TEXT 101
April 20th, 2023
WHAT IS ALT TEXT? Short descriptive copy for images used in websites, PDFs, and other content. It creates a better and more accessible experience for ALL users. Also known as Alternative Text, Alt Tags, and Alt Attributes. Types of images that do and do not need alt text. 3 WAYS IT HELPS 1. It’s a […]
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YOU’VE GOT MAIL: EMARKETING INSIGHT FROM P11
April 14th, 2023
Are you ready for some fast but powerful facts? Emarketing is still a highly effective and viable way to engage your audience. And the numbers keep increasing. Let’s look at some fascinating facts about eMarketing overall. Did you know P11 is extremely experienced, strategic, and successful at e-Marketing? We are!...
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People of P11: Lance Huante
April 4th, 2023
Lance launched P11 in 1989 with a relentless drive to build an exciting studio with the best possible talent delivering exceptional creativity and service. And that passion still exists today with every client and project we take on. Areas of expertise: Creative vision, art direction, client interaction, business...
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Industry insight from P11
March 30th, 2023
Sources indicate that the BTR (Built-to-rent) new homes trend maintains its popular appeal in today’s housing market. It makes sense for consumers looking for a better quality of life, freedom, and maintenance-free/carefree advantages that renting provides. While the demand for new single-family homes for sale is...
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WOMEN’S HISTORY MONTH: Women at P11 leading the way
March 29th, 2023
We saved the best for last. We want to acknowledge the women on our team for everything they do to make us better, more innovative, and stronger. Their contributions and leadership are vital to the success of P11 and our clients. They continue to inspire us all. Here’s to Jasvina, Bea, Cindy, Alex, Leigh, and […]
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P11 CREW RACES FOR THE CURE 2023
March 27th, 2023
On March 26, the P11 team was running and walking to help raise funds to help find a cure for pediatric cancer. Since 1982, the Pediatric Cancer Research Foundation (PCRF) has been chasing one ambitious goal: to make it possible for all children facing childhood cancer to beat their disease and realize their full...
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Set sail for Spring Break with P11 FM on Spotify
March 24th, 2023
Whether you’re on a getaway, keeping it local, or need an audio escape, P11 welcomes you aboard for an ever-so-soothing Spring Break music experience. This P11 FM Spring Break Yacht Rock playlist on Spotify was curated by the P11 crew to transport you to a land of relaxation and rejuvenation. We’ve concocted a...
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Bea Kissinger promoted to Operations Manager at P11
March 21st, 2023
[NEWPORT BEACH, CA] Through her hard work and dedication, Bea Kissinger has been promoted to Operations Manager at P11. She began her career at P11 in 2012. Since then, Bea’s contributions have significantly contributed to the company’s success year after year. She meticulously oversees client invoicing, improves...
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WE KNOW GREEN
March 16th, 2023
Trust P11 to bring you meaningful insight into everything related to homebuilding, including all things green. CHECK OUT THIS FRESH INFO LEED hits 100,000 certified projects, including 680,000+ residential units —U.S. Green Building Council 2022 Green building increases property value and lowers operation and...
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People of P11: Jasvina Gill
March 12th, 2023
With a lifelong passion for the real estate industry, Jas is a 1-woman powerhouse ready to tackle anything and everything. Areas of expertise: Brand personality, strategic thinking, and connecting people. Passions: Traveling, hiking, volunteering, food, and wine! First album: KC AND THE SUNSHINE BAND • SELF-TITLED...
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NEW! Kuilei Place Case Study
March 7th, 2023
P11 was selected by Kobayashi Group, BlackSand Capital, and COMPASS as their strategic partner to market their newest luxury community Kuilei Place. This high-rise tower and mid-rise building have 1,005 for-sale residences from $370K-$1,225,000. P11 has over 20 years of experience marketing new luxury communities in...
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P11 OUT & ABOUT: Clearwater Living Newport Beach Coming...
CAN YOU DIG IT? Digital Banner Marketing Insight 2023
Congratulations to the Class of 2023! P11 FM Rad Grad Playlist
THE SOUND OF CAREFREE LIVING: Album brand ideation &...
SURF’S UP: AIM Conference 2023 in HB
ALWAYS AHEAD OF PACE: P11 at the 2023 OC Marathon
WELCOME HOME: ICHA New Branding
THE MORE YOU KNOWWW: WEBSITE USAGE FACTS 2023
Base branding for Warmington Apartment Communities
P11 INSIGHT: ALT TEXT 101
YOU’VE GOT MAIL: EMARKETING INSIGHT FROM P11
People of P11: Lance Huante
Industry insight from P11
WOMEN’S HISTORY MONTH: Women at P11 leading the way
P11 CREW RACES FOR THE CURE 2023
Set sail for Spring Break with P11 FM on Spotify