Buzz

Did you know our brains process visuals 60,000 times faster than text? And that 90% of the information transmitted to the brain is visual? This is why creating compelling visual storytelling is vital for marketers. It makes incredible sense that videos are a highly successful way to engage the 55+ market. P11 has been collaborating with Greystar, one of the top multifamily developers in the world, to create custom resident testimonial videos for their national active adult communities. Since the 55 and better demographic responds more emotionally, especially when it comes to looking to right-sizing and seeking out active adult apartment living, these testimonials are highly successful in resonating with prospects.

The use of residents’ own words keeps it authentic and creates an emotional connection with viewers. Videos are far better received than written testimonials, and this innate credibility, combined with the gorgeous video segments of the residences, amenities, and resident activities, establishes a complete story that is easily and quickly understood.

Let P11 be your visual storyteller with all-inclusive video marketing solutions, including storyboarding, script writing, voiceover services, filming editing, and more. Video content easily translates on multiple devices and will increase awareness and engagement and, ultimately, exceed your occupancy goals. P11 has extensive experience and award-winning success with 55+ real estate marketing solutions that can amplify your communities now.

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