
DISTINCTLY REIMAGINED: The District
July 8th, 2022
P11 was tasked by Greystar to take two separate but adjacent, existing apartment communities in La Mesa, CA, and unify them under a single and sophisticated all-encompassing brand. A complete naming study was conducted, and The District was born! Additional rebrand elements include a logo and collateral design. The two D’s overlapping in the logo represent the two separate communities becoming one distinctive destination. This rebrand offers a fresh new lease on life with a contemporary and local emphasis for this San Diego area apartment community.
A SWINGING GOOD TIME: Greystar Charity Golf Event
A PERFECT 10: Marston Interactive Presentation
ROAD READY: Carnes Crossroads website
PEOPLE OF P11: Leigh White
SITE SEEING: ALBUM site plan
COURTSIDE IS THE BEST SIDE: Highland Court marketing
DISTINCTLY REIMAGINED: The District
A ROCKIN’ 4TH (LITERALLY): P11 represents!
FLASHBACK FRIDAY: The Harrison
HELLO SAN DIEGO: Silo Web Launch
WATER COLORFUL: P11 Kayak Day
INSTANT CLASSIC: Etiwanda Classics
YOUR DOMAIN AWAITS: REALM Is Open
UNIVERSAL APPEAL: LUMA Branding & Marketing
SURF’S UP: LEUCA Creative Exploration
FITZ LIKE A GLOVE: Legacy At Fitz Opening