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Being in touch with what today’s renters want and need is essential to lease-up success, lease renewals, and optimum occupancy. The people have spoken. Amenities often make or break leasing decisions for this market. As the authority on multi-family marketing, P11 is here to bring you current information about amenity preferences so your communities can stay more competitive.


Up your Smart Tech IQ
Renters want smart thermostats to be able to enjoy some economic benefits and be able to immediately have more control and customize the comfort of their residences. They also want smart access to make life faster, easier, and more secure.

Rev up your EV amenities
Electric vehicles are expected to account for 58% of the new car sales market within the next two decades. SOURCE: Bloomberg. Having those amenities already in place will give your community an edge.

Pet amenities are a smart bet
It’s time to take “pet-friendly” to the next level. On-site pet parks, dog washing stations, and pet concierges are increasing in popularity. Also, the 1 pet-only industry standard and pet weight standards are a real turn-off for renters. “Subsequently, rental communities lose out on would-be solid renters by having any of these restrictions.”

Outdoor play has serious appeal
If you haven’t planned for a pickleball court in your community, get on it. “Pickleball is now the fastest-growing sport in America for the third year running. The sport, a cross between ping pong, badminton, and tennis, was invented by 3 vacationers on Bainbridge Island, near Seattle, in 1965. Players 18-34 comprise the largest percentage of pickleball players nationwide at 28.8%” SOURCE: Outdoor amenities are still a big draw. Especially rooftop patios with outdoor amenity experiences.

SOURCE: The Multifamily Journal 2023


A big shout out to some of our partners with dynamic amenities already in place.

580 Anton
AMENITIES OF NOTE: Grand motor court entry, private art collection, lake view fitness center with Aktiv Virtual™ video training on demand, relaxation room, and Grand Salon with fireplace and piano for entertaining.

AMENITIES OF NOTE: Three rooftop decks with media walls, game tables, outdoor kitchens, BBQs, fire features, and more. Co-working space and business center, 24/7 Luxor One Mail and package receiving lockers, and two onsite parks/greenspaces.

AMENITIES OF NOTE: Bouldering Wall for fitness, Speakeasy Whiskey Lounge that pays tribute to the location’s history, outdoor pizza oven, and co-working spaces.

Market Square Tower
AMENITIES OF NOTE: Infinity Deck with a glass bottom pool suspended 41 stories over the streets of downtown Houston, poker suite, virtual golf simulator, indoor basketball court, wine room, and more.

Regius Square
AMENITIES OF NOTE: Dog spa and dog run, adventure equipment storage, bike repair, and it’s a smoke-free community.

The Royce
AMENITIES OF NOTE: Resort-style pool with transparent glass edge spa and custom Aluma-Teak cabanas and stimulating game courtyard with a full bocce ball court, ping pong table, foosball table, and fire feature with an outdoor seating area.

AMENITIES OF NOTE: Sand volleyball court, boat slips, bikes, paddle boards & kayaks available for use, 3 lighted tennis courts, and tennis pro shop.


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