
ON TAP: The P11 & This Is Spinal Tap Connection
January 27th, 2022
All heroes have origin stories. Here’s one of ours. Way back in 1984, the cult classic movie/mock rockumentary ‘This Is Spinal Tap’ debuted and rocked the world. One of the fictional characters, Nigel Tufnel (expertly played by Christopher Guest from Best of Show, The Princess Bride, and countless other hilarious movies), talks about his guitar amplifier’s capabilities. Usually, amplifier settings go from 1-10. “Ours go one louder,” he said, pointing to the knobs. The whole idea is to go beyond set limits in pursuit of creativity. To give it a little extra push. We loved that idea. When it was time to rebrand our company back in the 2000s, we embraced it. Piazzo was our original name, and for the rebrand, we proclaimed ourselves P11 — keeping the ‘P’ from Piazzo and ‘11’ from Spinal Tap. Our studio and team are passionately focused on providing above and beyond creative and client service. BTW, the entire cast of This Is Spinal Tap is invited to our Newport Beach studio anytime. Music is a massive part of our company culture. We’ve even got a stage they can jam on. Let’s rock!
WATER COLORFUL: P11 Kayak Day
INSTANT CLASSIC: Etiwanda Classics
YOUR DOMAIN AWAITS: REALM Is Open
UNIVERSAL APPEAL: LUMA Branding & Marketing
SURF’S UP: LEUCA Creative Exploration
FITZ LIKE A GLOVE: Legacy At Fitz Opening
THRIVING CREATIVITY: Bloom Website Launch
ABOVE & BEYOND: Nola Sky
BONE-A-FIDE: North River Ranch Contest
TOTALLY COMMANDING: Carson Landing
ON TRACK FOR SUCCESS: MODA Email Campaign
OH, SWEET CHILD OF WINE: Rooftop Photo Mural
PURE GOLD: The Residences At La Colombre D’Or Website
PEOPLE OF P11: Alex Chao
CAMERA READY: Final Azara Photography
RE-BRAND MAGIC: Mariblu