THE SOUND OF CAREFREE LIVING: Album brand ideation & implementation
May 18th, 2023
Enjoy this special, behind-the-scenes peek into the P11 thought process regarding brand ideation. We collaborated with Greystar — one of the top developers in the United States (Natl. MultiFamily Housing Council rating 2023). P11 created the vision book, positioning, naming study, branding, collateral, signage, and more to launch and lead this new brand to success.
THE ALBUM STORY
When something feels authentic, people respond. There was a need in the 55+ marketplace for a brand that resonated with real people in an empowering yet heartfelt way. P11 and Greystar created the Album brand, and it really took off. As of May 2023, there are 9 ALBUM communities nationwide, with more slated for construction.
PRODUCT: New national line of mid-market 55+ communities
TARGET: Active and independent 55+ looking to right/downsize
PSYCHOGRAPHICS: Independent, worked hard, mid-West mindset, makers, doers, and hands-on.
INSPIRATION: Americana, heartland, denim, vinyl records, and family photo albums
See the FULL CASE STUDY
Trust P11 to create a powerful brand and marketing plan for your community today. Let’s amplify your marketing together.
P11 FM 2024 Holiday Lounge is here
Effortless website migration solutions for Property Management
Brianna Massas joins P11 as Vice President Of Digital Marketing
A NEW LEASE ON LIFE: Paladia rebranding & marketing
Building Success, One Enclave at a Time: How P11’s...
Seeing is believing: P11’s Rendering Solutions
B2B Marketing: The Previti Group Launch
A NEW P11 FM MIX TO BE THANKFUL FOR
LET’S AMPLIFY THE COMPASSION AGAIN
BOUTIQUE MEETS CHIC: The One Ten marketing
LEARN HOW FONTS CAN MAKE A BRAND
LOVE YOUR MARKETING WITH P11: The New MIRALON Campaign!
Learn about P11’s best-in-class branding for student housing
ROCKTOBER 2024: Women that rock
BONUS CONTENT: P11 FM FALL Playlist on Spotify
Get the Email Marketing edge