
THE SOUND OF CAREFREE LIVING: Album brand ideation & implementation
May 18th, 2023
Enjoy this special, behind-the-scenes peek into the P11 thought process regarding brand ideation. We collaborated with Greystar — one of the top developers in the United States (Natl. MultiFamily Housing Council rating 2023). P11 created the vision book, positioning, naming study, branding, collateral, signage, and more to launch and lead this new brand to success.
THE ALBUM STORY
When something feels authentic, people respond. There was a need in the 55+ marketplace for a brand that resonated with real people in an empowering yet heartfelt way. P11 and Greystar created the Album brand, and it really took off. As of May 2023, there are 9 ALBUM communities nationwide, with more slated for construction.
PRODUCT: New national line of mid-market 55+ communities
TARGET: Active and independent 55+ looking to right/downsize
PSYCHOGRAPHICS: Independent, worked hard, mid-West mindset, makers, doers, and hands-on.
INSPIRATION: Americana, heartland, denim, vinyl records, and family photo albums
See the FULL CASE STUDY
Trust P11 to create a powerful brand and marketing plan for your community today. Let’s amplify your marketing together.
P11 OUT & ABOUT: Clearwater Living Newport Beach Coming...
CAN YOU DIG IT? Digital Banner Marketing Insight 2023
Congratulations to the Class of 2023! P11 FM Rad Grad Playlist
THE SOUND OF CAREFREE LIVING: Album brand ideation &...
SURF’S UP: AIM Conference 2023 in HB
ALWAYS AHEAD OF PACE: P11 at the 2023 OC Marathon
WELCOME HOME: ICHA New Branding
THE MORE YOU KNOWWW: WEBSITE USAGE FACTS 2023
Base branding for Warmington Apartment Communities
P11 INSIGHT: ALT TEXT 101
YOU’VE GOT MAIL: EMARKETING INSIGHT FROM P11
People of P11: Lance Huante
Industry insight from P11
WOMEN’S HISTORY MONTH: Women at P11 leading the way
P11 CREW RACES FOR THE CURE 2023
Set sail for Spring Break with P11 FM on Spotify