p11creative on the Forefront of Senior Living Marketing

September 30th, 2020


Today’s SAGE Council on Aging webinar, “Active Adult Market Trends Are Changing Rapidly” featured three of p11’s senior living brands. Each offered a unique opportunity to create innovative and strategic branding and collateral to lead in the expanding 55+ market—Avenida, Clearwater, and Overture. Contact Jasvina@p11.com to bring your senior living brand to the forefront.

#55plusmarketing #55+ #seniorhousingmarketing #seniorbranding #seniorlivingmarketing #activeadultmarketing #p11creative #SAGECouncilonAging

The Royce Brought to Life

September 8th, 2020

One of our favorite new multi-family buildings is The Royce. We were tasked with creating stand out and effective marketing tools for this community in a highly visible location.

Elements included:

  • Vision and positioning
  • Naming study
  • Branding
  • Website
  • Collateral
  • Signage design
  • Custom videography
  • Interactive site plan with real time availability
  • Leasing office displays and signage

Experience the website 

Contact jasvina@p11.com to find out how we can help your next development come to life.



p11 Thanksgiving Holiday Basket Drive 2019

October 28th, 2019

Help us help families in need! The items will create food baskets to be distributed among the 29 non-profit service provider agencies of HomeAid Orange County.

• $25 Walmart gIft card for turkeys
• Boxed stuffing
• Instant mashed potatoes
• Fried onions
• Canned cranberry sauce
• Canned yams
• Canned green beans
• Canned or powdered gravy
• Foil turkey roaster pan
• Non-perishable pumpkin spiceflavored dessert


p11creative is located in the Jetty office park at 20331 Irvine Avenue, Suite E-5 Newport Beach, CA 92660.  Call 714 641-2090 or go to p11.com for more info.

AI Logo wins Gold at SoCal Awards!

September 29th, 2019

Not only was it super fun to create the SoCal Awards creative this year, but we won a Gold for the logo design for AI! It’s like icing on the cake. Congrats to p11 designer Susan Manson for creating this award-winning design. Congratulations to all the winners at the SoCal Awards. See you at The Nationals!

p11 crew at Greystar Classic 2019

August 15th, 2019

Today some of the p11 crew are enjoying an awesome golf tournament put on by Greystar for a very important cause. Thank you Greystar for all you do for those who experience PTSD!


p11 hits up the 2019 OC Fair

August 8th, 2019

It’s a tradition every year that the p11 crew enjoys an afternoon at the Orange County Fair in Costa Mesa! A good time was had by all. Highlights included fresh corn on the cob, wacky rides, fun games and of course the pig races.

Hot off the press! Overture newsletter

July 13th, 2019

Ink on paper is still going strong! The beautiful color newsletter we created for Overture turned out amazing. It features photos of actual Overture residents. The articles speak to an independent living audience with meaningful content in a fun, magazine style format.

The Royce website is live!

July 5th, 2019

You’re invited to check out one of the latest websites we’ve designed and launched. The Royce is a beautiful and sophisticated luxury apartment community in Irvine. The website includes some amazing custom video footage of the community so you can get a sense for the ambience and style. p11 did the Royce’s complete branding program including vision and positioning, collateral, and more.

Custom printed table clothes for Paradise Village

June 27th, 2019

Branding is an all encompassing world. It even includes table clothes. We designed and created colorful table clothes for Paradise Village in the San Diego area. They complement the identity we redesigned for them as well. The community has many on-site gathering events so these tablecloths will really come in handy!

p11 donates diapers to Builders for Babies

June 21st, 2019

p11 donated $300 worth of diapers to HomeAid’s Builders for Babies Diaper Drive. p11 Vice President Jasvina Gill checked out the super creative and amazing diaper structures at Angel Stadium in Anaheim, CA. Builders are challenged to build a temporary structure using diaper boxes. The creativity this year is off the chain! A Game of Thrones tribute, mini-golf course, observatory, and so much more. HomeAid is a continuous source of good for those in need — especially folks who are homeless. Show HomeAid OC some love and make a donation to them today!

Families represent 40% of those living in Orange County shelters and they are in need of basic essential items such as diapers, wipes and food. HomeAid Essentials is a community-wide effort to collect these essential items in partnership with the First Five Orange County, Children and Families Commission.

Cadence website is live!

June 14th, 2019

We love the Bay Area! One of the latest projects we’ve been working on is for Cadence in South San Francisco. These new luxury apartments are set in a very walkable neighborhood with time honored restaurants as well as new trendy ones. We did the vision book, identity, website, collateral, signage and more.

OneEleven website is live!

June 6th, 2019

One of the coolest new projects we’ve finished in the Bay Area is for One Eleven in the SOMA district in San Francisco. We did a full branding study for this launch including naming study, identity design, collateral design, website designs, signage design, and much much more. Check out the website!

Jasvina speaks at PCBC

May 20th, 2019

We’re very proud of our very own p11 Vice President Jasvina Gill who presented at PCBC this year. She was part of a panel discussion.

Millennials are leading all other generations in buying homes (hooray!), bringing with them an expectation for over-the-top amenities they’ve become accustomed to while living in lifestyle-focused rental complexes (oh…). It’s time for builders to explore new ways to differentiate their communities by meeting the wants and desires of this massive demographic—i.e., not golf courses and water parks. This expert panel of mixed disciplines will explore how builders have had to get more innovative and strategic with their community offerings, including a progressive shift toward more natural amenities, landmark features, mixed demographics and other emerging trends you’ll want to keep an eye on. You’ll gain insights into: the major amenities that apartment communities are offering; how to adapt and incorporate them; the “glue” that connects various demographics and overall lifestyle within a community; and lessons learned from both successes and failures.

Rave reviews were endless. Good job Jas!

p11 goes to the park

April 19th, 2019

The p11 crew had a great time when we did lunch at a local park overlooking the Newport Back Bay. We also did our annual Easter Egg Hunt! Competition was fierce and fun was had by all.

PCRF Racing for the Cure results

April 2nd, 2019

The Pediatric Cancer Research Foundation Race for The Cure event raised over $430,000! That is incredible!  These new funds will go immediately toward lifesaving research to help improve the care, quality of life, and survival rates of children with cancer. Here’s p11 graphic designer Matt Johnson and kids running in the event. Matt does a ton of design work for PCRF.

Chateau Estates VIP Grand Opening

March 15th, 2019

Our 1-woman street team Jasvina Gill attended the Chateau Estates VIP event today. p11 was happy to provide marketing support for this exciting new community in Orange County, CA. This gated new enclave is from the high $800,000s. The official Chateau Estates Grand Opening is Saturday, March 16th, 2019. See ya there!


PCRF 2019 Reaching for the Cure graphics

March 11th, 2019

For 24 years, we’ve been providing creative for the Pediatric Cancer Research Foundation. They are an amazing organization that funds research to improve the care, quality of life, and ultimately discover a cure for children’s cancer. The Reaching for the Cure 2019 event takes place from March 16-17. It’s a 5k, 10k, and 1k for kids. Can’t make it to the race? You can still make a donation any time to help this very worthy cause.

Amplifi ungroundbreaking event

March 1st, 2019

We’ve been really excited about an upcoming project! Amplifi in West Fullerton, CA will be a very cool luxury apartment community on Commonwealth. It will offer uniquely creative amenities. Intracorp is the builder/developer. We like their style. The sleek architecture is modern yet complements a mindful urban sensibility. Instead of having a conventional groundbreaking, Intracorp stayed true to the spirit of downtown Fullerton and held it at Roscoe’s on February 28, 2019. Amplifi has an anticipated opening in late 2020. p11 created the community name, vision book, logo, and more to come. Stay tuned for updates!


January 22nd, 2019

Every Friday, we do breakfast at the studio and this is one of our go to favs! If you are looking for extra tasty bagels, there’s only one place to go. The Bagel Shack in San Juan Capistrano is a family-owned and operated business that is phenomenal! We love mom & pop shops. Huge fresh bagels and friendly service reign supreme. Nice and crunchy on the inside and soft on the inside make them perfect. They’ll even slice them for you for immediate toasting and consumption. There’s a wide selection of flavors from asiago cheese, sun dried tomato, chocolate chip and all the classic flavors. They also have a nice variety of spreads to take your bagel to the next level. But wait, there’s more including breakfast sandwiches, pastries, smoothies, lunch sandies, and specialty coffee drinks. Show The Bagel Shack some love today!


Jasmine at Loma Vista Grand Opening

January 15th, 2019

There was a great turn out at the official Grand Opening of Jasmine at Loma Vista by Melia Homes. This intimate enclave is set in family friendly and scenic Yorba Linda, CA. Experience luxury and incredible livability at Jasmine at Loma Vista.