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The secret to high-rise multifamily marketing

Watching the physical building and the marketing buzz take shape for a new multifamily community is always exciting! At P11, we love this stuff. We’re delighted to bring you the latest on Astra Tower, a luxury high-rise in Salt Lake City that is set to make a mark. As the tallest building in SLC, Astra Tower demands marketing that stands tall, and P11 has commandingly stepped up to the challenge. Developed by Kensington Investment Company, Inc. and managed by Greystar, Astra Tower is now open for pre-leasing, leading up to the grand opening expected in August 2024. P11 has been a key player in Astra’s journey since 2023, crafting a comprehensive marketing strategy to launch this new community with full momentum.

We enhanced the existing branding by developing a compelling creative exploration with dynamic design, curated messaging, and captivating imagery. This approach was employed to create the landing page and comprehensive website, featuring real-time floor plan availability and an interactive vicinity map for increased engagement. Marketing collateral comprised a brochure folder, stationery system, and floor plan inserts. Detailed floor plan illustrations were meticulously crafted to ensure the high quality and attention to detail expected in this luxurious new community. Our signage solutions encompass fence banners, building banners, leasing center window graphics, scaffolding banners, and A-frame signs, offering a comprehensive visual presence. Every element of the marketing strategy was carefully designed to complement each other, ensuring a seamless continuity that is crucial for marketing success and reflects the sophisticated lifestyle of this community’s residences and amenities. Stay tuned for another update in August for the ASTRA TOWER Official Grand Opening!

Visit the Astra Tower website now.

P11 is here to make your job easier and your communities successful right from the start with a wide array of marketing solutions purpose-built for the real estate industry. Let’s connect.

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