Brand Ideation and Strategy
At P11, we are all about strategy and ideation. We love crafting stories and designs that bring real estate brands to life with personality and authenticity. Our decades of experience spans multifamily, home building, retirement and senior living, master planned communities and investment / development firms. Let us hook you up with the vision, creative and design that sets the stage for a successful brand activation.
Strategy and Positioning
Understanding the target audience and demographics, whether prospective tenants or buyers, and then fully immersing them in the brand is paramount. With boots on the ground and a hands-on/minds-on approach to research, we immerse ourselves in our clients’ brands. We have a thirst for research and understanding the mindset of consumers. With this research digested and a strong foundation established, we will proceed to identify and ultimately create the personality of the property.
Identity Creation
From naming to logos, we take great pride in our ability to communicate the brand essence through an elegant manner, ensuring the identity fully resonates with your audience.
Design Books, Messaging and Voice
One of our biggest strengths is our creativity, comprehensiveness, and cohesiveness. We are uniquely positioned to bring stakeholders together by creating a shared brand vision through the development of key design elements and guidelines, messaging and voice. This acts as an anchor for clients to launch their brands and sets the tone for our fully immersed brand activation programs.
P11 FM 2024 Holiday Lounge is here
Effortless website migration solutions for Property Management
Brianna Massas joins P11 as Vice President Of Digital Marketing
A NEW LEASE ON LIFE: Paladia rebranding & marketing
Building Success, One Enclave at a Time: How P11’s...
Seeing is believing: P11’s Rendering Solutions
B2B Marketing: The Previti Group Launch
A NEW P11 FM MIX TO BE THANKFUL FOR
LET’S AMPLIFY THE COMPASSION AGAIN
BOUTIQUE MEETS CHIC: The One Ten marketing
LEARN HOW FONTS CAN MAKE A BRAND
LOVE YOUR MARKETING WITH P11: The New MIRALON Campaign!
Learn about P11’s best-in-class branding for student housing
ROCKTOBER 2024: Women that rock
BONUS CONTENT: P11 FM FALL Playlist on Spotify
Get the Email Marketing edge