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Brand Ideation and Strategy

At P11, we are all about strategy and ideation. We love crafting stories and designs that bring real estate brands to life with personality and authenticity. Our decades of experience spans multifamily, home building, retirement and senior living, master planned communities and investment / development firms. Let us hook you up with the vision, creative and design that sets the stage for a successful brand activation.

Strategy and Positioning

Understanding the target audience and demographics, whether prospective tenants or buyers, and then fully immersing them in the brand is paramount. With boots on the ground and a hands-on/minds-on approach to research, we immerse ourselves in our clients’ brands. We have a thirst for research and understanding the mindset of consumers. With this research digested and a strong foundation established, we will proceed to identify and ultimately create the personality of the property.

Identity Creation

From naming to logos, we take great pride in our ability to communicate the brand essence through an elegant manner, ensuring the identity fully resonates with your audience.

Design Books, Messaging and Voice

One of our biggest strengths is our creativity, comprehensiveness, and cohesiveness. We are uniquely positioned to bring stakeholders together by creating a shared brand vision through the development of key design elements and guidelines, messaging and voice. This acts as an anchor for clients to launch their brands and sets the tone for our fully immersed brand activation programs.

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