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THE TOP 5 MASTER-PLANNED MARKETING SECRETS
July 23rd, 2024
As a real estate-focused marketing agency, P11 understands the distinctive needs of each segment. For instance, master-planned communities necessitate a unique approach to marketing and management. Here are some insights to open more doors and close more new home sales. 1_WELLNESS IS HOT Wellness has been a big draw to...
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MAKE YOUR FLOOR PLANS MORE COMPETITIVE: The iFloorplanner from P11
July 23rd, 2024
Do you want to better engage your prospects? Meet the iFloorplanner! This interactive floor planner is a user-friendly online application developed by P11. It allows viewers to explore and customize residential floor plans like never before. Check out this exclusive demo of the iFloorplanner and discover how it can...
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55+ Marketing That’s Clearly Better
July 18th, 2024
Clearwater Living is rapidly expanding nationwide and is becoming the preferred choice for those aged 55 and above who are seeking innovative and wellness-focused independent, assisted, and memory care communities. This market segment is discerning and strategic about where and how they want to live in the present and...
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Content that’s cool like that
July 17th, 2024
The summer heat is no match for this new oh-so-cool P11 FM mix on Spotify. It will instantaneously bring down the temperature, help you relax, and enjoy summer nights with a perfect blend of jazz classics, some bluesy delights, and a bit of rock and pop inspired by sipping iced coffee drinks, enjoying lake and […]
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REBRANDING THE RIGHT WAY
July 10th, 2024
When you are given an opportunity to be better, do it. It’s life changing. Greystar, one of the top leaders in multifamily communities in the nation, tasked P11 to rebrand a new luxury acquisition in Phoenix, Arizona. After conducting a thorough analysis of the community, competitors, and target market (the existing...
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P11 IN THE HOUSE AT PCBC 2024
June 24th, 2024
We’re still in the afterglow of PCBC 2024! What an event! Everything from the keynote to the conferences to the camaraderie was amazing. P11 loves being a vital part of the building industry and a trusted and proven leader in real estate marketing for over 35 years. The Pacific Coast Builders Conference (PCBC) is the...
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Multichannel Marketing hits all the touchpoints
June 19th, 2024
Some may ask if print is still a thing in this digital age. The answer is a resounding YES! The power of direct mail IS a factor and has seen a huge resurgence during and post Covid. Always having our finger on the pulse of marketing trends that provide results, P11 leads the way in […]
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Brandywine Homes’ largest community is sold out!
June 18th, 2024
Helping our strategic partners succeed is one of our favorite things at P11. Brandywine Homes’ largest community to date, Carson Landing in Carson, CA, has successfully sold out. This represents the sale of 175 new townhomes in a fiercely competitive Southern California real estate market, marking a significant...
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Vision Books: Unlock the power of better real estate marketing
June 17th, 2024
When all the stars align, anything is possible. At P11, we regard the Vision & Positioning Book as the foundation for our marketing strategy and creative execution. This comprehensive guide, designed for various community types (such as multifamily, for-sale products, build-to-rent, 55+ living, or custom builds), is the...
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The secret to high-rise multifamily marketing
June 13th, 2024
Watching the physical building and the marketing buzz take shape for a new multifamily community is always exciting! At P11, we love this stuff. We’re delighted to bring you the latest on Astra Tower, a luxury high-rise in Salt Lake City that is set to make a mark. As the tallest building in SLC, Astra […]
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EVERLEIGH San Clemente Grand Opening
June 10th, 2024
Creating strategic marketing for 55+ communities is always exciting, but do you know what’s even better? Celebrating when it all comes to life and say cheers! P11 recently attended the official Grand Opening of EVERLEIGH San Clemente by Greystar in Orange County, CA. This impressive community, just a short walk from...
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LET’S GET THIS PARTY STARTED! P11 Mix
June 8th, 2024
June is a month filled with many reasons to celebrate. We’re excited to share our new P11 FM mix on Spotify, which is filled with a wide range of June celebration jams. This playlist is perfect for commemorating graduations, weddings, Father’s Day, Juneteenth, Pride Month, the first day of summer, and more. Whether...
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Custom videos by P11 create more 55+ engagement
June 7th, 2024
Did you know our brains process visuals 60,000 times faster than text? And that 90% of the information transmitted to the brain is visual? This is why creating compelling visual storytelling is vital for marketers. It makes incredible sense that videos are a highly successful way to engage the 55+ market. P11 has been...
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P11’s 3 Takeaways: BIAOC Women’s Conference
June 1st, 2024
We had the privilege of attending the 9th Annual BIAOC Women’s Leadership Conference, which took place recently and was indeed one of the most inspiring events of the year. The conference provided an excellent opportunity to connect with industry peers, share experiences, and celebrate the remarkable talent,...
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BEHIND THE SCENES EXCLUSIVE CONTENT! THE P11 BRANDING & MUSE
May 30th, 2024
Every hero has an origin story. In marketing, we call it brand ideation. P11 is no exception. We get asked all the time, “What does P11 stand for? What does the P refer to? How about the 11?” We’re finally revealing our brand creation as part of our 35th-anniversary commemoration. You’ll find it reflects how...
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Essentials for a Successful Real Estate Website
May 18th, 2024
Your website can make or break your success, so it’s crucial to make it rock solid. Whether you’re leasing or selling a multi-family or for-sale community, a masterplan, build-to-rent, or 55+ living, the stakes are just as high, and the same for all real estate marketing asset classes. Your digital presence needs to...
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WHAT WERE THE TOP SONGS: P11 FM 2000s Era Mix
May 13th, 2024
Continuing the 35th anniversary year celebration, we honor P11’s 2000s era. As a business, we expanded by implementing emerging technology and creating new ways of storytelling for stellar marketing and digital solutions. The 2000s also lead us to extend our expertise into the 55+ living asset class to meet growing...
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COMMUNITY INVOLVEMENT: P11 & PCRF
April 30th, 2024
P11 has always had a huge place in our hearts for worthy causes. For 26 years (since the event’s inception), we’ve generously donated in-kind creative services for the Pediatric Cancer Research Foundation’s Reaching For The Cure Half Marathon, 10K, 5K, and 1K Race. This year’s highly popular event took place on...
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P11 at SAGE
April 26th, 2024
It was a significant night for Senior Housing at the Sage Awards on April 25, 2024, with P11 Leadership fully representing. Our team was honored to celebrate Robin Craig for everything she’s contributed to 55+ marketing in the building industry. Her achievements have led the way for this thriving and ever-growing part...
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Multi-family marketing success: P11 & GREYSTAR’S THE CORE
April 22nd, 2024
As a global leader in investment, development, and management of rental housing properties, GREYSTAR aligns themselves with the best partners to help launch new luxury multi-family communities in Southern California and throughout the nation. That’s why they chose P11, a long-standing strategic partner, to provide...
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THE TOP 5 MASTER-PLANNED MARKETING SECRETS
MAKE YOUR FLOOR PLANS MORE COMPETITIVE: The iFloorplanner...
55+ Marketing That’s Clearly Better
Content that’s cool like that
REBRANDING THE RIGHT WAY
P11 IN THE HOUSE AT PCBC 2024
Multichannel Marketing hits all the touchpoints
Brandywine Homes’ largest community is sold out!
Vision Books: Unlock the power of better real estate marketing
The secret to high-rise multifamily marketing
EVERLEIGH San Clemente Grand Opening
LET’S GET THIS PARTY STARTED! P11 Mix
Custom videos by P11 create more 55+ engagement
P11’s 3 Takeaways: BIAOC Women’s Conference
BEHIND THE SCENES EXCLUSIVE CONTENT! THE P11 BRANDING & MUSE
Essentials for a Successful Real Estate Website