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Your back stage pass to our real estate marketing project shout-outs, industry insight, and the P11 culture. Get in the know, right now.

ROCKTOBER 2024: Women that rock

October 8th, 2024

Women musicians have fearlessly redefined what it means to rock for decades, and their influence is stronger than ever. From Janis Joplin belting out the blues at Woodstock to Stevie Nick’s transcendent poetic power to Patti Smith’s endless authenticity to Debbie Harry leading Blondie with effortless cool, and bands...

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BONUS CONTENT: P11 FM FALL Playlist on Spotify

September 27th, 2024

Sit back, relax, and enjoy this crisp new P11 FM playlist inspired by the Fall season and harvest moon. We love this time of year.

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Get the Email Marketing edge

September 24th, 2024

With 4.48 billion email users worldwide, email marketing continues to be a powerful tool for direct engagement with prospects. P11 specializes in creating and executing effective email campaigns, offering a comprehensive range of services as part of our one-stop-shop. Our email marketing services are an integral...

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“Mor” than a feeling: SkyMor brand ideation & launch

September 23rd, 2024

PCCP, Inc., a national investment management firm, selected P11 to introduce its new portfolio of build-to-rent communities. At the outset, the client considered branding each community separately. However, P11 highlighted the advantages of an overarching portfolio brand, to provide a unified consumer experience,...

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Are YOUR marketing banners effective?

September 19th, 2024

When you need traffic at your community, sometimes a strategically placed banner or sign can make all the difference. The recent tailor-made building banners we created for Baxter on Broadway, Aston, and ENCORE are great examples that have earned impressive results for our strategic partners. Not only have they...

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Branding lessons rock-n-roll can teach the real estate world

September 18th, 2024

At P11, we’re all about music. And we’re also about marketing. In this insightful thought leadership content, we show you how these two worlds intermingle. Rock-n-roll logos are more than just band symbols—they’re timeless emblems that communicate identity, emotion, attitude, and a lifestyle. And real estate...

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P11 Finalists for MAME Awards

September 7th, 2024

IT’S ON! Excitement is in the air as P11 has finaled for the upcoming 2024 SoCal Mame Awards! Encompassing all facets of professional achievement, sales, marketing, merchandising, and design, it’s one of the biggest and most prestigious nights of the year for the industry. P11 FINALISTS: SALT WEBSITE SALT BROCHURE...

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Follow us & win big!

August 19th, 2024

Hey there, real estate & building industry rockstars! Don’t miss out on the chance to enter to win one of 3 great prizes: ALL-IN-ONE VINTAGE STYLE TURNTABLE & SPEAKERS OR BLUETOOTH MUSIC SPEAKERS OR AN AMAZON GIFT CARD To be eligible, follow us on one or more of our social media channels (X, Facebook, Instagram,...

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Be a Demographic Dynamo

August 19th, 2024

No matter what, this business is about people. It’s also about data. Balancing the two is not only essential but mission-critical, according to Harvard Business School. Area demographics and life segments can and do often undergo shifts. Approaching every project with a fresh set of eyes, documented and insightful...

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Making Entitlement Easier

August 18th, 2024

Bringing a new development to life can take years, and many times over a decade, to get it off the ground, even before a shovel hits the ground. And that includes navigating the entitlement process. Acclaimed developers Legacy Partners and their investment partner, Invesco, chose P11 to provide their creative expertise...

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P11 ROCKS THE 2024 OC FAIR

August 12th, 2024

One of our favorite things to do as a team is have fun. For many years, hitting up the annual Orange County Fair has been a time-honored P11 tradition. We had a blast enjoying all the food, rides, music, games, and of course the pig races! It’s the perfect way to enjoy summer. Do check […]

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LEARNING TO WIN

August 11th, 2024

Gearing up for the new school year is a good reminder that HOW you learn is just as important as what you learn. Did you know classical music can enhance your studying experience? Studies have shown that classical music has a significant influence on the effectiveness of learning. Therefore, it was a no-brainer to...

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Marketing Manager at Danielian Associates Architects + Planners

August 10th, 2024

As part of our thought leadership series, we’re excited to share real insights from the next generation. Leanne Pham’s work in the building industry is impressive, and her passion is contagious. We couldn’t wait to hear her take on work, home, and life. 1 P11: What sparked your interest in a career in the homebuilding...

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COMMUNITY ENGAGEMENT: P11 & Greystar’s Charity Golf Event

August 1st, 2024

For the 8th consecutive year, P11 has been dedicated to offering its creative marketing services for Greystar’s 2024 Charity Golf Event. This annual event aims to give 100% of its proceeds to support combat veterans who are suffering from PTSD. The event was held on July 31, 2024, at the beautiful Monarch Beach Golf...

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SNOOP & FLAVA FLAV BRING THE BUZZ: Hip Hop is Olympics 2024 Marketing...

July 30th, 2024

At P11, we’re really loving the Olympics Paris 2024 marketing and strategy. Bringing on Snoop Dogg and Flava Flav was a genius move. Thinking outside the real estate marketing box is very inspiring and adds to P11’s creativity, strategic thinking, and solutions. P11’S QUICK TAKEAWAYS 1_KNOW YOUR TARGET MARKET &...

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THE TOP 5 MASTER-PLANNED MARKETING SECRETS

July 23rd, 2024

As a real estate-focused marketing agency, P11 understands the distinctive needs of each segment. For instance, master-planned communities necessitate a unique approach to marketing and management. Here are some insights to open more doors and close more new home sales. 1_WELLNESS IS HOT Wellness has been a big draw to...

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MAKE YOUR FLOOR PLANS MORE COMPETITIVE: The iFloorplanner from P11

July 23rd, 2024

Do you want to better engage your prospects? Meet the iFloorplanner! This interactive floor planner is a user-friendly online application developed by P11. It allows viewers to explore and customize residential floor plans like never before. Check out this exclusive demo of the iFloorplanner and discover how it can...

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55+ Marketing That’s Clearly Better

July 18th, 2024

Clearwater Living is rapidly expanding nationwide and is becoming the preferred choice for those aged 55 and above who are seeking innovative and wellness-focused independent, assisted, and memory care communities. This market segment is discerning and strategic about where and how they want to live in the present and...

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Content that’s cool like that

July 17th, 2024

The summer heat is no match for this new oh-so-cool P11 FM mix on Spotify. It will instantaneously bring down the temperature, help you relax, and enjoy summer nights with a perfect blend of jazz classics, some bluesy delights, and a bit of rock and pop inspired by sipping iced coffee drinks, enjoying lake and […]

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REBRANDING THE RIGHT WAY

July 10th, 2024

When you are given an opportunity to be better, do it. It’s life changing. Greystar, one of the top leaders in multifamily communities in the nation, tasked P11 to rebrand a new luxury acquisition in Phoenix, Arizona. After conducting a thorough analysis of the community, competitors, and target market (the existing...

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