Work
We invite you to check out our greatest hits package of creative prowess for a few of our real estate clients. Every track is a banger, we swear. Just turn it up and start clicking.
| NAME | Album |
| CLIENT | Greystar |
| TYPE | New Senior Living Multi-Family |
| LOCATION | Nationwide |
When something feels authentic, people respond. There was a need in the 55+ marketplace for a brand that resonated with real people in an empowering yet heartfelt way. P11 and Greystar created the Album brand, and it really took off. As of May 2023, there are 9 ALBUM communities nationwide, with more slated for development.
TARGET Active and independent 55+ looking to right/downsize
AUDIENCE Independent, worked hard, mid-West mindset, makers, doers, and hands-on.
INSPIRATION Americana, heartland, denim, vinyl records, and family photo albums
Get
Social
THE TOP 5 MASTER-PLANNED MARKETING SECRETS
MAKE YOUR FLOOR PLANS MORE COMPETITIVE: The iFloorplanner...
55+ Marketing That’s Clearly Better
Content that’s cool like that
REBRANDING THE RIGHT WAY
P11 IN THE HOUSE AT PCBC 2024
Multichannel Marketing hits all the touchpoints
Brandywine Homes’ largest community is sold out!
Vision Books: Unlock the power of better real estate marketing
The secret to high-rise multifamily marketing
EVERLEIGH San Clemente Grand Opening
LET’S GET THIS PARTY STARTED! P11 Mix
Custom videos by P11 create more 55+ engagement
P11’s 3 Takeaways: BIAOC Women’s Conference
BEHIND THE SCENES EXCLUSIVE CONTENT! THE P11 BRANDING & MUSE
Essentials for a Successful Real Estate Website