Work

We invite you to check out our greatest hits package of creative prowess for a few of our real estate clients. Every track is a banger, we swear. Just turn it up and start clicking.

Main

NAME	Album
CLIENT	Greystar
TYPE	New Senior Living Multi-Family
LOCATION	Nationwide

When something feels authentic, people respond. There was a need in the 55+ marketplace for a brand that resonated with real people in an empowering yet heartfelt way. P11 and Greystar created the Album brand, and it really took off. As of May 2023, there are 9 ALBUM communities nationwide, with more slated for development.

TARGET Active and independent 55+ looking to right/downsize

AUDIENCE Independent, worked hard, mid-West mindset, makers, doers, and hands-on.

INSPIRATION Americana, heartland, denim, vinyl records, and family photo albums