NAME | Album |
CLIENT | Greystar |
TYPE | New Senior Living Multi-Family |
LOCATION | Nationwide |
When something feels authentic, people respond. There was a need in the 55+ marketplace for a brand that resonated with real people in an empowering yet heartfelt way. P11 and Greystar created the Album brand, and it really took off. As of May 2023, there are 9 ALBUM communities nationwide, with more slated for development.
TARGET Active and independent 55+ looking to right/downsize
AUDIENCE Independent, worked hard, mid-West mindset, makers, doers, and hands-on.
INSPIRATION Americana, heartland, denim, vinyl records, and family photo albums
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