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YOU’VE GOT MAIL: EMARKETING INSIGHT FROM P11
April 14th, 2023
Are you ready for some fast but powerful facts? Emarketing is still a highly effective and viable way to engage your audience. And the numbers keep increasing. Let’s look at some fascinating facts about eMarketing overall. Did you know P11 is extremely experienced, strategic, and successful at e-Marketing? We are!...
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NEW! Kuilei Place Case Study
March 7th, 2023
P11 was selected by Kobayashi Group, BlackSand Capital, and COMPASS as their strategic partner to market their newest luxury community Kuilei Place. This high-rise tower and mid-rise building have 1,005 for-sale residences from $370K-$1,225,000. P11 has over 20 years of experience marketing new luxury communities in...
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WATER COLORFUL: P11 Kayak Day
June 24th, 2022
A great time was had by all as the P11 team hit the beach at the Newport Aquatic Center to usher in the Summer. The weather was perfect! Kayaking, blue skies, games, pizza, and camaraderie ruled for this fun afternoon together. It’s awesome to have such a beautiful and scenic place to play and enjoy […]
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UNIVERSAL APPEAL: LUMA Branding & Marketing
June 13th, 2022
Teaming up with Hamilton Partners, P11 was honored to create a stunning name, conceptual theme, branding, and marketing package for LUMA — a new multi-family community in Salt Lake City, UT. Breathtaking, aspirational, and dynamic, the creative direction for LUMA is one of endless wonder. It’s as if a child is...
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FITZ LIKE A GLOVE: Legacy At Fitz Opening
June 7th, 2022
P11 created an exciting Eblast Invitation campaign for the Official Grand Opening/Ribbon Cutting with the city for Legacy at Fitz in Aurora, CO. The event was very well-attended and a complete success for this brand new multi-family community! P11 provides email marketing for Legacy Partners as well as complete...
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THRIVING CREATIVITY: Bloom Website Launch
May 31st, 2022
We’re happy to share one of our newest websites! Bloom is a new luxury apartment community in the popular South Coast Metro area of Orange County, CA that’s only a short drive from the P11 studio. The Bloom website is LIVE and looks great! P11 also did the vision book, naming study, branding, messaging, collateral...
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ABOVE & BEYOND: Nola Sky
May 25th, 2022
P11 is partnering with Next Space Development and Cushman Wakefield to provide creative marketing services for Nola Sky, a collection of brand new rental townhomes in North Las Vegas. “Above And Beyond” is the aspirational brand message and complements the Sky name and adjacent location to the North Las Vegas...
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BONE-A-FIDE: North River Ranch Contest
May 19th, 2022
A dog-gone good time was had by all at The Big Reveal at North River Ranch in Parrish, Florida, in May 2022. This fun event was part of the ongoing and very successful Follow Me Home campaign created by P11 for Neal Land. Visitors and homeowners enjoyed a scavenger hunt, fun, games, and a chance […]
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TOTALLY COMMANDING: Carson Landing
May 17th, 2022
Carson Landing, developed by local homebuilder Brandywine Homes, offers 175 flats and townhomes in the growing city of Carson. Presales started in May, 2022 with a model grand opening slated for August. The directional graphic in the logo and theme imagery speaks to the energized setting of Carson, close to...
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ON TRACK FOR SUCCESS: MODA Email Campaign
May 14th, 2022
We love making on-site events successful. P11 created a series of eblast invitations for MODA at Monrovia Station. This hip new community is in Monrovia, CA. The attendance was large, and everyone had a great time. MODA by Legacy Partners is only steps away from the Metro Gold Line for an eco-friendlier lifestyle...
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OH, SWEET CHILD OF WINE: Rooftop Photo Mural
May 11th, 2022
At P11, we love thinking outside the box. We also appreciate local history. We combined both passions in the outside mural for the roof deck for a new commercial office building developed by Four Corners Properties. It features a Menlo Park legend — Beltramo’s Liquor. It lives on in this eye-catching photo mural P11...
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PURE GOLD: The Residences At La Colombre D’Or Website
May 7th, 2022
The Residences at La Colombre D’Or is a spectacular high-end luxury tower in Houston, Texas. P11 worked with Hines to launch a comprehensive and elegant website in 2020 that led the lease-up effort. The website is very upscale in feel and offers unique interactive features such as site plan and floor plans with...
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CAMERA READY: Final Azara Photography
April 29th, 2022
Check out the complete photo shoot of the interior and exterior amenities on the Azara website. This dramatic dusk shot highlights the artistic tile arch mosaic and beautiful Azara logo. P11 also created the vision book & positioning, naming study, identity design, displays, website design, and much more for this new...
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RE-BRAND MAGIC: Mariblu
April 26th, 2022
Rebranding is always rewarding. Bringing new ideas and energy to an existing community and marketplace is definitely in our skill set. P11 was chosen by Greystar to rebrand an active adult community in Kissimmee, FL. We provided naming options, and the name Mariblu was chosen. It elevates this community and reflects the...
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YOU’VE GOT MAIL: el CENTRO Outreach
April 19th, 2022
Tasked by Western National Properties, P11 created this colorful direct mail piece for el Centro, a very HIP apartment community located in Hollywood, CA. Targeting the surrounding competition, this campaign provided a welcome boost in traffic to the community.
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P11 ON THE ROAD: Carson Landing
April 12th, 2022
Construction progress is happening quickly at Carson Landing by Brandywine Homes. The sales and marketing team was onsite today. P11 created the Carson Landing website, which includes our signature ifloorplanner feature, collateral, interactive sales displays, and more for these new townhomes for sale in Carson, CA. Be...
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WALK THIS WAY: Avenues Walk
April 9th, 2022
360 Communities Avenues Walk is a collection of brand-new rental townhomes in Jacksonville, Florida slated to begin pre-leasing late Summer 2022. P11 launched this brand in 2020 and provides all online and offline marketing services at both the corporate and community level. Avenues Walk will be the third 360 community...
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THE NEED FOR SPEED: Aston at Gateway Landing Page
April 5th, 2022
P11 has launched the Landing Page for Aston at Gateway — new modern apartments coming in early 2023 to El Monte, CA, in collaboration with Romspen Investment Corporation and Greystar. Specifically created for the fast-paced Los Angeles lifestyle, Aston at Gateway is ideally situated on the transportation corridor,...
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MUG-NIFICENT: P11 Freshly Branded Mugs
April 2nd, 2022
To be creative, you need intelligence, inspiration, music, determination… and lots of coffee. At P11, our crew loves a cup — but only if it’s in a P11 coffee mug. Bea, our Accounting Manager, is no exception. Here she is making her first cup at home. It’s our fuel to THINK OUT LOUD and always […]
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IT’S HIP TO BE SQUARE: Regius Square Marketing
March 28th, 2022
P11 partnered with Alpha Development Group to create a cohesive and compelling marketing package for a stunning new community, Regius Square in Salt Lake City, Utah. The Regius Square logo identity is an intelligent representation of modern architecture, visual simplicity, and the Masonic back-story relationship. The...
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