
UNIVERSAL APPEAL: LUMA Branding & Marketing
June 13th, 2022
Teaming up with Hamilton Partners, P11 was honored to create a stunning name, conceptual theme, branding, and marketing package for LUMA — a new multi-family community in Salt Lake City, UT. Breathtaking, aspirational, and dynamic, the creative direction for LUMA is one of endless wonder. It’s as if a child is looking at the sun, sky, and stars for the very first time. There is a palatable euphoria, an alluring glow, which is undeniable. Each day at LUMA is stimulating and new from the moment the sun rises. And when the sun sets, the moon and night cradle its residents with a dazzling array of meaning. This conceptual story is one of soul mates, opposites that are made for each other, and endless radiance in their connection. The tonal story is timeless, soothing, and upscale. We’ll reveal more updates as this exciting new community comes to life. Stay tuned.
WATER COLORFUL: P11 Kayak Day
INSTANT CLASSIC: Etiwanda Classics
YOUR DOMAIN AWAITS: REALM Is Open
UNIVERSAL APPEAL: LUMA Branding & Marketing
SURF’S UP: LEUCA Creative Exploration
FITZ LIKE A GLOVE: Legacy At Fitz Opening
THRIVING CREATIVITY: Bloom Website Launch
ABOVE & BEYOND: Nola Sky
BONE-A-FIDE: North River Ranch Contest
TOTALLY COMMANDING: Carson Landing
ON TRACK FOR SUCCESS: MODA Email Campaign
OH, SWEET CHILD OF WINE: Rooftop Photo Mural
PURE GOLD: The Residences At La Colombre D’Or Website
PEOPLE OF P11: Alex Chao
CAMERA READY: Final Azara Photography
RE-BRAND MAGIC: Mariblu