OH, SWEET CHILD OF WINE: Rooftop Photo Mural
May 11th, 2022
At P11, we love thinking outside the box. We also appreciate local history. We combined both passions in the outside mural for the roof deck for a new commercial office building developed by Four Corners Properties. It features a Menlo Park legend — Beltramo’s Liquor. It lives on in this eye-catching photo mural P11 created and installed in the exact spot the store was located. Here’s the back story. Beltramo’s Wines & Spirits was a local institution owned and operated by the Beltramo family in Menlo Park since 1882. According to the family, Giovanni Beltramo emigrated from Asti, Italy bringing with him cuttings of Nebbiolo and Barbera grapevines. After working in vineyards near what is now Cupertino, he began cultivating his own vineyards in Menlo Park. Later, Giovanni Beltramo started a wholesale and retail wine and spirits business. In 1935 the business moved to 1540 El Camino Real where it became and remained a town landmark until it closed its doors in 2016. Photo courtesy of Menlo Park Historical Association.
P11 at SAGE
Multi-family marketing success: P11 & GREYSTAR’S THE...
HOW TO AMP UP YOUR FLOOR PLANS NOW: The iFloorplanner &...
THE SECRET TO FASTER SELLING COMMUNITIES: P11 & Brandywine...
Why green features continue to be a game changer for real estate
P11 COMPANY CULTURE: Here…Guitar Month is every month
HELPING OTHERS IS ALWAYS IN FASHION: WLI & P11
The ‘For Rent’ to ‘For-Sale’ Marketing Transformation...
BTR is built better with P11’s SEO & SEM solutions
It’s Time to Spring Forward Your Marketing
Add new depth to your live/work marketing: 3D Floor Plans at...
IT’S EASY BEING GREEN: P11 FM is here with a new playlist
AMPLIFY YOUR MULTI-FAMILY COMMUNITY: Intracorp & P11
P11 CONCERTS: Real Estate at The Bellwether
SIGNS OF SMART MARKETING: Why P11 & Clearwater Living make an...
ROCKIN’ THE GOLD