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BTR is built better with P11’s SEO & SEM solutions

Life moves quickly. It is vital to our strategic partners’ success that we empower them with accelerated solutions to create immediate momentum. P11’s longtime partner, Texas-based Caldwell Communities, tasked us with launching and managing their digital marketing efforts for Mirella, a brand new, build-to-rent community coming to Tomball, Texas, opening this Summer.

We dove right in by conducting competitor research and immediately created initial benchmarks, brainstorming, and keywords for the website experience to maximize visibility through SEO. That, combined with an audience-building SEM ad campaign targeting specific keywords, positioned this new property at the top of their prospect’s search engine results.

Our easy onboarding process allowed the team to get up and running with their SEO and SEM campaigns in no time. The initial 45 days of the campaign have already seen an increase in leads of over 200%. And we are just getting started!

P11 is also currently partnering with Caldwell Communities on CADENCE CREEK, their 55+ active adult apartment brand, and ASHER, their market-rate apartment brand. Creative services include corporate & community websites, collateral packages, and marketing outreach.

Find out how P11 can amplify your community’s success with our impressive collection of digital solutions and comprehensive marketing initiatives purpose-built for the real estate industry. Let’s talk!

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