With an average of one million new multifamily units being delivered annually, the multifamily and apartment industry is rife with competition across both large and small geographic markets. While demand for multifamily is resilient and expected to remain strong across all generational groups and demographics, it’s imperative that investors, owners and property managers effectively market to their key audience segments. The strategies and tactics of positioning and marketing multifamily properties continues to evolve at a rapid pace as a new generation of prospective tenants and buyers have changing research and purchasing patterns as well as elevated expectations. Whether you are building a new community or rebranding and modernizing existing communities, let P11 manage all your marketing and be your unfair advantage to drive lease ups and sales.