Buzz
Your back stage pass to our real estate marketing project shout-outs, industry insight, and the P11 culture. Get in the know, right now.
-
UNIVERSAL APPEAL: LUMA Branding & Marketing
June 13th, 2022
Teaming up with Hamilton Partners, P11 was honored to create a stunning name, conceptual theme, branding, and marketing package for LUMA — a new multi-family community in Salt Lake City, UT. Breathtaking, aspirational, and dynamic, the creative direction for LUMA is one of endless wonder. It’s as if a child is...
More
-
FITZ LIKE A GLOVE: Legacy At Fitz Opening
June 7th, 2022
P11 created an exciting Eblast Invitation campaign for the Official Grand Opening/Ribbon Cutting with the city for Legacy at Fitz in Aurora, CO. The event was very well-attended and a complete success for this brand new multi-family community! P11 provides email marketing for Legacy Partners as well as complete...
More
-
THRIVING CREATIVITY: Bloom Website Launch
May 31st, 2022
We’re happy to share one of our newest websites! Bloom is a new luxury apartment community in the popular South Coast Metro area of Orange County, CA that’s only a short drive from the P11 studio. The Bloom website is LIVE and looks great! P11 also did the vision book, naming study, branding, messaging, collateral...
More
-
ABOVE & BEYOND: Nola Sky
May 25th, 2022
P11 is partnering with Next Space Development and Cushman Wakefield to provide creative marketing services for Nola Sky, a collection of brand new rental townhomes in North Las Vegas. “Above And Beyond” is the aspirational brand message and complements the Sky name and adjacent location to the North Las Vegas...
More
-
BONE-A-FIDE: North River Ranch Contest
May 19th, 2022
A dog-gone good time was had by all at The Big Reveal at North River Ranch in Parrish, Florida, in May 2022. This fun event was part of the ongoing and very successful Follow Me Home campaign created by P11 for Neal Land. Visitors and homeowners enjoyed a scavenger hunt, fun, games, and a chance […]
More
-
TOTALLY COMMANDING: Carson Landing
May 17th, 2022
Carson Landing, developed by local homebuilder Brandywine Homes, offers 175 flats and townhomes in the growing city of Carson. Presales started in May, 2022 with a model grand opening slated for August. The directional graphic in the logo and theme imagery speaks to the energized setting of Carson, close to...
More
-
ON TRACK FOR SUCCESS: MODA Email Campaign
May 14th, 2022
We love making on-site events successful. P11 created a series of eblast invitations for MODA at Monrovia Station. This hip new community is in Monrovia, CA. The attendance was large, and everyone had a great time. MODA by Legacy Partners is only steps away from the Metro Gold Line for an eco-friendlier lifestyle...
More
-
OH, SWEET CHILD OF WINE: Rooftop Photo Mural
May 11th, 2022
At P11, we love thinking outside the box. We also appreciate local history. We combined both passions in the outside mural for the roof deck for a new commercial office building developed by Four Corners Properties. It features a Menlo Park legend — Beltramo’s Liquor. It lives on in this eye-catching photo mural P11...
More
-
PURE GOLD: The Residences At La Colombre D’Or Website
May 7th, 2022
The Residences at La Colombre D’Or is a spectacular high-end luxury tower in Houston, Texas. P11 worked with Hines to launch a comprehensive and elegant website in 2020 that led the lease-up effort. The website is very upscale in feel and offers unique interactive features such as site plan and floor plans with...
More
-
CAMERA READY: Final Azara Photography
April 29th, 2022
Check out the complete photo shoot of the interior and exterior amenities on the Azara website. This dramatic dusk shot highlights the artistic tile arch mosaic and beautiful Azara logo. P11 also created the vision book & positioning, naming study, identity design, displays, website design, and much more for this new...
More
-
RE-BRAND MAGIC: Mariblu
April 26th, 2022
Rebranding is always rewarding. Bringing new ideas and energy to an existing community and marketplace is definitely in our skill set. P11 was chosen by Greystar to rebrand an active adult community in Kissimmee, FL. We provided naming options, and the name Mariblu was chosen. It elevates this community and reflects the...
More
-
YOU’VE GOT MAIL: el CENTRO Outreach
April 19th, 2022
Tasked by Western National Properties, P11 created this colorful direct mail piece for el Centro, a very HIP apartment community located in Hollywood, CA. Targeting the surrounding competition, this campaign provided a welcome boost in traffic to the community.
More
-
P11 ON THE ROAD: Carson Landing
April 12th, 2022
Construction progress is happening quickly at Carson Landing by Brandywine Homes. The sales and marketing team was onsite today. P11 created the Carson Landing website, which includes our signature ifloorplanner feature, collateral, interactive sales displays, and more for these new townhomes for sale in Carson, CA. Be...
More
-
WALK THIS WAY: Avenues Walk
April 9th, 2022
360 Communities Avenues Walk is a collection of brand-new rental townhomes in Jacksonville, Florida slated to begin pre-leasing late Summer 2022. P11 launched this brand in 2020 and provides all online and offline marketing services at both the corporate and community level. Avenues Walk will be the third 360 community...
More
-
THE NEED FOR SPEED: Aston at Gateway Landing Page
April 5th, 2022
P11 has launched the Landing Page for Aston at Gateway — new modern apartments coming in early 2023 to El Monte, CA, in collaboration with Romspen Investment Corporation and Greystar. Specifically created for the fast-paced Los Angeles lifestyle, Aston at Gateway is ideally situated on the transportation corridor,...
More
-
IT’S HIP TO BE SQUARE: Regius Square Marketing
March 28th, 2022
P11 partnered with Alpha Development Group to create a cohesive and compelling marketing package for a stunning new community, Regius Square in Salt Lake City, Utah. The Regius Square logo identity is an intelligent representation of modern architecture, visual simplicity, and the Masonic back-story relationship. The...
More
-
WE GET AROUND: Direct Mailer For Eastown
March 22nd, 2022
Stylish and hip, Eastown is an upscale community in the heart of Hollywood, CA. P11 created this attention-getting mailer for Western National Properties to re-introduce this exciting apartment community to the surrounding competition. The response was positive and confirmed that traditional direct mail is alive and well!
More
-
AND MORE: Andalusia Interactive Presentation
March 15th, 2022
Dividend Homes and P11 collaborated to make an impressive interactive presentation for the community Andalusia in Morgan Hill, CA. This comprehensive and easy-to-use presentation helps the sales team and potential home buyers get more information about this new home community. The streamlined look and feel go...
More
-
AVE AT IT: Avenida Partners Branding
February 26th, 2022
P11 collaborated with award-winning national real estate firm Avenida Partners LLC on the ground-up launch of their senior living brand back in 2018. Since then, we’ve collaborated on the launch of 7 communities across the nation with more currently in development. The branding concept was to bring a fresh, expressive,...
More
-
IN SYNC: CINQ In Salt Lake City Marketing
February 22nd, 2022
P11 has collaborated with Hamilton Partners to design a multi-tiered marketing package for a downtown Salt Lake City multi-family community with historical origins. The creative direction is moody, modern, sexy, and charismatic. It connects ideas — dapper and daring, contemporary and cavaliere. It extends a...
More
Load More
Get
Social
P11 OUT & ABOUT: Clearwater Living Newport Beach Coming...
CAN YOU DIG IT? Digital Banner Marketing Insight 2023
Congratulations to the Class of 2023! P11 FM Rad Grad Playlist
THE SOUND OF CAREFREE LIVING: Album brand ideation &...
SURF’S UP: AIM Conference 2023 in HB
ALWAYS AHEAD OF PACE: P11 at the 2023 OC Marathon
WELCOME HOME: ICHA New Branding
THE MORE YOU KNOWWW: WEBSITE USAGE FACTS 2023
Base branding for Warmington Apartment Communities
P11 INSIGHT: ALT TEXT 101
YOU’VE GOT MAIL: EMARKETING INSIGHT FROM P11
People of P11: Lance Huante
Industry insight from P11
WOMEN’S HISTORY MONTH: Women at P11 leading the way
P11 CREW RACES FOR THE CURE 2023
Set sail for Spring Break with P11 FM on Spotify