P11 was tasked by Greystar to take two separate but adjacent, existing apartment communities in La Mesa, CA, and unify them under a single and sophisticated all-encompassing brand. A complete naming study was conducted, and The District was born! Additional rebrand elements include a logo and collateral design. The two D’s overlapping in the logo represent the two separate communities becoming one distinctive destination. This rebrand offers a fresh new lease on life with a contemporary and local emphasis for this San Diego area apartment community.