Some may ask if print is still a thing in this digital age. The answer is a resounding YES! The power of direct mail IS a factor and has seen a huge resurgence during and post Covid. Always having our finger on the pulse of marketing trends that provide results, P11 leads the way in multichannel marketing specifically for the real estate industry. In today's marketplace, it takes a calculated combination of direct and indirect means to reach consumers. According to the Harvard Business Review, 73% of consumers prefer to use multiple channels to interact with a brand before purchasing a product. By including direct mail in your marketing campaigns, digital campaigns, community websites, etc., you’ll reach your prospects at all the touchpoints and it's more likely your prospects will take action. Whether you have new homes, condos, or townhomes for sale or lease; multifamily communities, or 55+ communities, P11 will deliver impressive results to give your community the leading edge. Let’s chat about the exciting multichannel marketing possibilities for your communities today!