Can a good thing get better? At P11, it definitely can. As part of our marketing and branding for Album (a series of nationwide 55+ active adult communities by Greystar) we've created state icons to established a local appeal. Each community's marketing features a custom icon representing the state where it is located. It's important to recognize the uniqueness that is found all across the country. These cool icons complement the national ALBUM brand, which we launched for Greystar.