Lance launched P11 in 1989 with a relentless drive to build an exciting studio with the best possible talent delivering exceptional creativity and service. And that passion still exists today with every client and project we take on.Areas of expertise: Creative vision, art direction, client interaction, business development, long hours, and endless emails.Passions: Family, running, hiking, mid-century architecture, live music, and mosh pits.First album: ELTON JOHN • GOODBYE YELLOW BRICK ROADI was eight years old and mailed in Viva Paper Towel proof-of-purchase seals to get it. My older sister picked it out, and to this day, it’s still in rotation. A perfect album.