P11 partnered with Alpha Development Group to create a cohesive and compelling marketing package for a stunning new community, Regius Square in Salt Lake City, Utah. The Regius Square logo identity is an intelligent representation of modern architecture, visual simplicity, and the Masonic back-story relationship. The messaging has been specially created to expand upon the idea of ‘endless invitation’ of travel and living life to the fullest. The difference between someone who is a traveler, and a tourist, is passion. Regius Square will speak directly to the prospect with an innate curiosity about the world — the world just outside her door, down the road, in the mountains, and all over the globe. It will complement the sophisticated yet warm branding, impressive architecture, and stunning interior design. This is new apartment living that has something to say. It has a philosophy on life as well. Stay tuned for the official grand opening of this gorgeous new community.