Case Studies
AmpliFi
CHALLENGE Devise a marketing package that surpasses the competition and includes every touchpoint...leaving no stone unturned. This dynamic, new community in turn set records. P11 rocked the marketing right from the get-go with strategic positioning, naming study, collateral, web design & programming, floor plans, site plan, signage program, social media messaging, and more.
TARGET Existing renters seeking a new construction community and its advantages.
AUDIENCE Civic-minded, early adopters of tech, hip, design-centric, and imaginative.
INSPIRATION Origin city of the Fender electric guitar, music scene/legacy in downtown Fullerton, and next-level interior design and amenities.
RESULT Soon after it was built, it was sold and achieved a new sales record for $168,000,000 in the region.
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