Case Studies
Name
The Dendry
Client
Foulger Pratt
TYPE
Build-to-Rent
Location
Provo, UT
CHALLENGE When it comes to building business relationships, it’s second nature to P11. The branding program for The Dendry included the naming study, logo identity, creative exploration, copywriting, photography research, and collateral design. This community embodies modern living, seamlessly integrated into its picturesque, outdoor-centric environment. Our creative program aligns with our “modern lodge” concept, an earthy sophistication, and the exhilaration of renting, while delivering the benefits of residing in a true home.
TARGET Affluent, accomplished, and love outdoor sports
PSYCHOGRAPHICS Hardworking, carefree, and health-oriented
INSPIRATION Scenic location, trees, and modern luxury
RESULT
- Very well received “modern lodge” positioning
- Full suite of brand ideation solutions
- Upscale brand that’s still down to earth
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