Case Studies

CHALLENGE LICO came to P11creative because they knew we have the refined aesthetic and messaging intelligence to do their new 41-story high-rise community justice. And we did. The highly curated approach we used embraced a maximalist minimalism. Everything we created exuded a refined yet modern appeal, honoring the upscale amenities (including a 40th-story glass-bottom sky pool that extends 10 feet beyond the building’s edge, which received national television attention) and spacious residences. The client came to us with the name, and we created the branding, stationery system, a complete website, mobile experience, collateral, and more.

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Target Affluent, highly successful, and educated upper management professionals

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Psychographics Worldly, cultured, connoisseurs, and well-spoken

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Inspirations The Four Seasons, engraved items, and high-end experiences