Case Studies
The Royce
CHALLENGE Nestled in the highly sought-after, vibrant Park Place shopping and dining district, this premier multifamily community with 786 units was entrusted to P11 for positioning, branding, and launch. Our in-person research revealed the need to establish it as the ultimate urban sanctuary. We crafted a brand that exudes modern, personal serenity and curated living, offering residents a refined space to thrive while enjoying proximity to the area's premier venues.
TARGET Affluent professionals seeking a more integrated lifestyle where living, shopping, and dining are closer together
PSYCHOGRAPHICS Affluent, very social, bus, successful, and spontaneous
INSPIRATION High-end details, thoroughbred pedigree, and curated modern museums
RESULTS
- Swift lease-up and optimum occupancy
- Complete marketing package including vision & positioning, branding, collateral, full
website with interactive elements and custom video, ad campaigns, direct mail, signage
system, and more.
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