Case Studies
Name
Marc San Marcos
Client
Intracorp
TYPE
Multifamily
Location
San Marcos, CA
CHALLENGE P11creative’s “surf meets suds” concept was the perfect launching pad for this new community’s branding and marketing. Our scope included identity design, a full website with interactive elements, interactive floor plans, a sales office presentation, a complete signage/banners/wayfinding system, window graphics & leasing office displays, direct mail, and even a branded surfboard.
TARGET Local working professionals, college students
PSYCHOPGRAPHICS Laid back, highly social, smart, and loves recreation
INSPIRATION The letter M in the name, trails, golden hills, and brew pub culture
RESULT
- Knowing the target market and marketing directly to them authentically equaled a rapid community lease-up
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