Case Studies

CHALLENGE P11creative’s “surf meets suds” concept was the perfect launching pad for this new community’s branding and marketing. Our scope included identity design, a full website with interactive elements, interactive floor plans, a sales office presentation, a complete signage/banners/wayfinding system, window graphics & leasing office displays, direct mail, and even a branded surfboard.

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TARGET Local working professionals, college students

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PSYCHOPGRAPHICS Laid back, highly social, smart, and loves recreation

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INSPIRATION The letter M in the name, trails, golden hills, and brew pub culture