Case Studies
Paladia
CHALLENGE The client’s ownership was embarking on a major capital improvement (renovation) and a marketing rebrand of an existing, struggling community, Ventana. The property has a combination of contrasting architectural styles — Mediterranean and modern (villas and lofts). Once the development team determined their architectural approach, a naming study was conducted and a new name chosen. "Paladia,”derived from "parallel” and inspired by the L.A. music venue Palladium. Their branding initiative included the redevelopment of the website, signage, collateral, and various marketing materials.
TARGET Renters in the Marina del Rey and Los Angeles areas
PSYCHOGRAPHICS Young, tech-oriented, motivated, successful, fit, and love L.A. events/entertainment
INSPIRATION The coastal setting, the community’s architecture, and balance
RESULT
- Created a strong, new name that unified the community.
- Brand design that visually balanced the different product types while delivering a contemporary and harmonious aesthetic
- Elevated the perception of the community
- Highly successful relaunch and rebrand that created more excitement and was more competitive
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