Case Studies

CHALLENGE Amid a sea of modern developments in Silicon Valley that all look and feel alike, FCP brought P11 on board to set the mood for their new multifamily community. Our concept was a romantic, destination-inspired living experience. We crafted a compelling vision and positioning that resulted in the perfect name, Azara, which complemented the architecture. We then built upon our exotic destination theme with brand design, visual elements, a comprehensive website, floor and site plans, and more.

‍

TARGET Existing Silicon Valley renters who are tech seeking more tranquility and beauty

‍

PSYCHOGRAPHICS Love to cook, appreciate time at home, need life balance, and are avid travelers

‍

INSPIRATIONS Paprika, Moroccan markets, resort hospitality, and artisan tiles