Case Studies

CHALLENGE A new rental community in a crowded market needs a brand with a clear point of view, and it needs one before the first resident moves in. P11 built The Mont from the ground up with positioning, naming, logo identity, messaging, collateral, floor plans and site plan, signage, and a custom community website. Inspired by its cross street, West Montague Ave, the name nods to the Wasatch peaks that frame the city, while the identity balances the Granary District’s industrial character with the warmth of home. The result is a confident, complete launch that sets townhome living apart from the standard apartment.

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TARGET Apartment upgraders, growing households, remoteprofessionals, and pet owners who need more room

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PSYCHOGRAPHICS Creative, independent, and rooted in localculture

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INSPIRATION Wasatch peaks, industrial grit, and multi-levelliving