Case Studies
Name
North River Ranch
Client
Neal Land & Neighborhoods
TYPE
Master-Planned Community
Location
Parrish, FL
CHALLENGE Inheriting an established brand can be a challenge — but at P11, we see it as an opportunity and took it to new levels of creativity, and success.
TARGET Local families, Midwest and & East Coast families/couples looking to relocate, and snowbirds.
PSYCHOGRAPHICS Active, want to live closer to family, friendly, and fun.
INSPIRATION The Florida sun, outdoor lifestyles, and hometown connectedness.
RESULT
- Embraced the existing assets, gradually transitioned the community’s identity, elevated it, and created new tools to stay more competitive and yet true to the brand’s roots.
- Expertly managed a large and comprehensive amount of solutions, including emarketing, community guides, content lists & custom blogs, signage, digital advertising, print advertising, outdoor advertising, signage & wayfinding systems, custom-illustrated and branded merchandise, event support, Realtor program marketing, direct mail campaigns, social media templates and content, industry award strategy and prep, and much more.
- Elevated the marketing with a completely new website with strategic SEO/SEM and engagement with consistent auditing and quality assurance.
- Multiple digital marketing campaigns include a Gold-winning campaign at The Nationals.
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