Case Studies

< PREVIOUS

NEXT >

Name

OneEleven

Client

Z & L Properties

TYPE

Metropolitan For Sale

Location

San Francisco, CA

Visit Website

CHALLENGE Metropolitan marketing has always been in P11’s wheelhouse, and this project took it to the next level. The new for-sale community in downtown South San Francisco sprang to life with our comprehensive real estate marketing solutions — from a strategic positioning deck and a naming study to innovative branding, a gorgeous brochure, a captivating website, eye-catching signage, and more.

‍

TARGET Mid-30s, mid-level professional males who already work in the tech industry in the area

‍

PSYCHOGRAPHIC Well-educated, confident, creative, social, love gadgets and dining out

‍

INSPIRATION Moody and urban city life, tech scene, and San Francisco innovation

RESULT An impactful, dynamic community launch that led to a successful sell-out, demonstrating P11’s ability to deliver seamless marketing and quick results for our clients.