Case Studies

CHALLENGE PCCP, Inc., a national investment management firm, selected P11 to introduce its new portfolio of build-to-rent communities. At the outset, the client considered branding each community separately. However, P11 highlighted the advantages of an overarching portfolio brand for a unified consumer experience, streamlined operations, and greater cost efficiency. P11’s scope included the naming study, identity design, messaging, custom website experiences, collateral, digital illustration, marketing signage, and more.

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Target Current renters who enjoy the freedom of renting but want a better quality of life in a top-tier established community

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Psychographics Family-oriented, love to entertain, dog owners, and sentimental

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Inspirations The new home dream and tree-lined neighborhoods