Case Studies

CHALLENGE P11 was invited to take over this account completely.This is never a situation we take lightly, and we handled it with a mindful approach that gave our client peace of mind. We created an all-new overarching campaign that reenergized this established community’s marketing with more vibrancy and expression. We brought it to life cleverly by adding a series of rotating “L” suffixes to the Miralon name to promote the specific innate lifestyle advantages. It’s fully executed through a new website, billboards, an email marketing campaign, a print advertising campaign, an eye-catching animated airport billboard at baggage claim, a magazine, a social campaign, custom blogs, an animated digital campaign, and more. All of this proves P11’s steadfast leadership, client service, strategic solutions, and, of course, our endless creativity always leads the way to new possibilities and success in the marketplace for whomever we partner with.

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TARGET Palm Springs, CA, aficionados looking to put down roots.

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PSYCHOGRAPHICS Educated, inclusive professionals who love to entertain and socialize.

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INSPIRATION Modern glamour, poolside lifestyle, sleek architecture, and desert beauty.