Case Studies
Name
Mariblu
Client
Greystar
TYPE
Senior Living Multifamily
Location
Kissimmee, FL
CHALLENGE Greystar challenged P11 to develop a compelling new name for the existing community known as Calirosa. Through in-depth market research, we gained comprehensive insights into the local area and the target demographic. The name Mariblu was created, introducing a more confident and vibrant identity to the community. P11’s scope encompassed a naming study, brand identity design, stationery system, collateral materials, and more.
TARGET Independent and Active 55+
PSYCHOGRAPHICS Happy, active, social, and carefree
INSPIRATIONS Nearby Lake Tohopekaliga, the color blue, water sports, and resorts
RESULT
- Seamless rebrand process
- Injected new life into the community
- Positioned it as a premier destination for lifestyle and investment opportunities
- Happy clients and residents
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