Case Studies
Name
Cyrene
Client
Curve Development
TYPE
Build-to-Rent
Location
National
CHALLENGE Curve Development selected P11creative to spearhead the launch of its new BTR community line. We developed an impactful marketing package, including community websites, collateral, and outreach materials, that highlights the modern elegance of Cyrene’s architecture and its inviting, innovative interior features.
TARGET Existing renters looking for new construction advantages and more livable space in a sophisticated and tranquil setting
PSYCHOGRAPHICS Family-oriented, stylish, tech-oriented, and fast-paced lifestyle
INSPIRATION Design-centric, sleek yet inviting, and carefree
RESULT
- Very complete, coordinated, and successful launch
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